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SUCCESSFUL SELLING
Features, Advantages, Benefits (Part 1)·
Analysing products and services·
Calculating the benefits·
How customers buy
Key Communication Tools · Words, tone, body language·
Matching and mirroring·
The conversation cycle·
Question types·
Active listening skills IDEA·
The 4 core components·
Psychology of buying·
Why customers buy· Relationship – product/seller/buyer
Assessing Responses·
Understanding buyer responses·
Painting the background picture

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London EC2A 4QP
t: +44(0)20 7729 1811
f:+44(0)20 7729 9412
information@premiercs.co.uk


Microsoft Office Training

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42 New Broad Street, EC2

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